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史努皮小白狗被MetLife 炒了!

作者:ChineseInvest88  于 2016-10-22 00:36 发表于 最热闹的华人社交网络--贝壳村

作者分类:社区|通用分类:财经理财|已有2评论

史努皮Snoopy小白狗又名Peanut花生,担任MetLife亲民形象大使31年!史努皮深入民心,一向获得大众喜爱! 昨天(10/20/2016),MetLife公司宣布史努皮Snoopy小白狗已经不适合公司形象大使工作职位。据说,小白狗的失业原因是肤色太白,不代表现在的市场潜在顾客的形象!

Was Snoopy fired by MetLife for being too white?

After more than 30 years of using Snoopy as its mascot, the insurer MetLife is parting ways with the famous beagle from Peanuts.

Have a look at MetLife's recent marketing campaign for some elaboration:

This does make it seem more likely that Snoopy was fired for being a white, heterosexual beagle.  If you think about the Peanuts comic strip and cartoons, most of the characters were white. There was only one black child, there were no Hispanic children, everyone spoke English (except adults), there were no lesbians or even kids transitioning to other genders (unless one counts Marcie).  Peanuts hardly represented the kind of "box-checking" MetLife seems to be doing now.

Questions for discussion:

1) If Snoopy was fired for being too white, do you think a more diverse cartoon character like Goofy might be more appealing to MetLife?

2) Do spokesmen need to be of the same race to appeal to customers?  For Caucasian readers, would you be more likely to buy pancakes if Aunt Jemima were white?  Would you buy more rice if Uncle Ben were black and the rice were white, or if Uncle Ben were white and the rice were brown?

Ed Straker is the senior writer at NewsMachete.com.


Read more: http://www.americanthinker.com/blog/2016/10/was_snoopy_fired_by_metlife_for_being_too_white.html#ixzz4NjqfhReg 
Follow us: @AmericanThinker on Twitter | AmericanThinker on Facebook



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发表评论 评论 (2 个评论)

10 回复 wo? 2016-10-22 12:06
目前的各式类似的东东中,我最喜欢这只小狗了,超级讨厌米老鼠类
10 回复 8288 2016-10-22 13:23

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