好创意
- 老板些事 [2008/12]
- 藏秘之旅之四 [2011/09]
- 北干南乳喜羊羊 [2011/02]
- 某女上天 [2008/12]
- 遥送”水影儿” [2016/12]
- 我的保健 [2008/12]
- 也爱男人 [2008/12]
- 我家宝书 [2009/12]
- 永远的她 [2008/12]
- 妈妈的炕 [2008/12]
- 右脑之说 [2008/12]
- 欲壑难填 [2008/12]
- 我的瑜伽老师们 [2011/10]
- 如果再回 [2008/12]
- 那晚陈刚演奏的梁祝 [2011/11]
- 天空的颜色 [2010/06]
- 天边童年 [2009/03]
- 垂钓之乐 [2009/02]
- 立秋登高 [2010/08]
- 红尘不了 [2009/02]
- 不入鱼口，焉得鱼头 [2010/07]
- 我的祖国 [2009/05]
- 尘烟未眠 [2010/06]
- 三思洗澡 [2009/01]
- 给您拜年 [2009/01]
- 细雨绵绵 [2010/01]
近日，一段矿泉水的广告在视频网站Youtube上引起轰动，一群穿着纸尿裤的可爱宝宝竟然滑旱冰，还摆出各种酷酷的姿势，甚至大跳Hip-Hop。短短时间内，这段视频的点击已经达到400万次，这几个旱冰宝宝更是成为网上的超人气明星。
(CBS) According to a Pew survey, more than one out of five adult Americans still don't use the internet. What are they missing? Well, as CBS News correspondent Mark Phillips reports, they're missing the skating babies.
It's a simple formula. Take babies. Put 'em on skates. Add music. Watch the internet hits take off.
The latest viral ad sensation has become the talk of the water cooler crowd, which is just as well as it's for a French bottled water company.
Over six million hits since its release last weekend - almost three million in the U.S. alone. It's rolling toward rarified territory, the 20 million-plus hits that only the lucky few viral ads get to.
But in the viral ad business, you've got to be good to be lucky.
The babies could barely walk, let alone skate. They were placed in front of green screens and Ludo Fealy of the Motion Picture Company and his team in London did the rest, turning the baby-auditioners into roller-dancers.
"They would have rocked the baby gently backwards and forwards with that particular break dance move in mind," Fealy said.
Fealy and his team filmed a professional skater doing the moves, then programmed a computer-generated baby's body to replicate them. Then they added the heads of their baby models, attaching them to the dancing digital bodies. They put it all together over a park scene shot in Melbourne and made to look like Manhattan.
Yet even with this kind of technology, it doesn't always work.
"Its really only one in 50, one in 100 that has this kind of success as this ad's had," said Colin Marrs of Campaign Magazine.
"You can't get too attached to them," Fealy said of his dancing babies.
But the rest of the world already has
It's a simple formula. Take babies. Put 'em on skates. Add music. Watch the internet hits take off.
The latest viral ad sensation has become the talk of the water cooler crowd, which is just as well as it's for a French bottled water company.
Over six million hits since its release last weekend - almost three million in the U.S. alone. It's rolling toward rarified territory, the 20 million-plus hits that only the lucky few viral ads get to.
But in the viral ad business, you've got to be good to be lucky.
The babies could barely walk, let alone skate. They were placed in front of green screens and Ludo Fealy of the Motion Picture Company and his team in London did the rest, turning the baby-auditioners into roller-dancers.
"They would have rocked the baby gently backwards and forwards with that particular break dance move in mind," Fealy said.
Fealy and his team filmed a professional skater doing the moves, then programmed a computer-generated baby's body to replicate them. Then they added the heads of their baby models, attaching them to the dancing digital bodies. They put it all together over a park scene shot in Melbourne and made to look like Manhattan.
Yet even with this kind of technology, it doesn't always work.
"Its really only one in 50, one in 100 that has this kind of success as this ad's had," said Colin Marrs of Campaign Magazine.
"You can't get too attached to them," Fealy said of his dancing babies.
But the rest of the world already has