The health hazards behind internet celebrity food

#Lunchly fiasco #Food safety #MrBeast #Food poisoning in children

This month, the US Food and Drug Administration (FDA) received at least ten complaints from consumers about the Lunchly meal brand, which has attracted widespread attention. Lunchly is a new food company founded by YouTube blogger MrBeast with 317 million followers, famous American online video influencer Logan Paul, and YouTube influencer KSI. These internet celebrities, relying on their enormous influence, launched food brands that should have treated consumers' health more cautiously. However, this incident has raised serious questions about their behavior.

It is reported that one of the complaints mentioned that Lunchly's snack set caused illness. At present, the specific type of disease is not yet clear, but this is enough to cause panic among consumers. As an important agency responsible for regulating food and drug safety, the FDA will inevitably conduct a thorough investigation into the Lunchly brand after receiving so many complaints. This incident not only had a huge impact on the Lunchly brand, but also raised concerns among consumers about the safety of internet famous food.

In today's era of social media, the influence of internet celebrities cannot be underestimated. They have a huge fan base and their every move can attract widespread attention. Using one's own influence to launch food brands seems to have become a new business model. However, behind this model lies a huge health hazard.

Firstly, internet celebrities often place more emphasis on brand marketing and promotion, while lacking strict control over food quality and safety. They may lower their standards in raw material selection, production processes, and other aspects in order to pursue maximum profit. Secondly, the production process of internet famous foods often lacks effective supervision. Compared with traditional food enterprises, internet famous food companies are usually smaller in scale, with relatively lower production facilities and management levels. This makes food more susceptible to contamination during the production process, thereby increasing food safety risks.

Internet celebrities who use their influence to launch food brands should have taken on more social responsibility and put consumers' health first. However, the recent Lunchly brand incident indicates that some internet celebrities have neglected consumer health in their pursuit of commercial interests. This behavior not only causes physical harm to consumers, but also damages the reputation of internet celebrities themselves.

Once consumers fall ill due to consuming internet famous foods, they not only have to endure physical pain, but may also face high medical expenses. At the same time, consumers' trust in internet celebrity food will also be severely affected, which will have a negative impact on the entire internet celebrity food industry. For internet celebrities, their reputation will also be damaged due to this incident. Fans may feel disappointed with them and even no longer trust any products they recommend.

In order to prevent similar incidents from happening again, it is necessary to strengthen the supervision of internet famous foods. On the one hand, regulatory authorities should increase their inspection efforts on internet famous food companies to ensure that their production processes comply with food safety standards. For food with quality problems, timely investigation and punishment should be carried out, and illegal and irregular behaviors should be severely cracked down on. On the other hand, internet celebrities should also enhance their sense of responsibility and strictly control the quality and safety of food. Before launching a food brand, sufficient market research and product testing should be conducted to ensure the safety and reliability of the product.